# 11x

## Documentation

- [Introduction to 11x](https://11x.documentationai.com/introduction.md): 11x is an AI go-to-market platform with two digital workers: Alice runs outbound prospecting end to end, Julian answers inbound leads in under 60 seconds.
- [Quickstart](https://11x.documentationai.com/quickstart.md): Connect your CRM, configure Alice or Julian, and launch your first outbound sequence or inbound call flow. Most teams are live within a day.
- [Core Concepts](https://11x.documentationai.com/core-concepts.md): The eight concepts behind the 11x platform - digital workers, ICP, playbooks, sequences, signals, call flows, qualification, and knowledge base.
- [Glossary](https://11x.documentationai.com/glossary.md): Definitions for every term used across 11x and modern AI go-to-market - digital worker, AI SDR, speed to lead, ICP scoring, deliverability, and more.
- [Alice overview](https://11x.documentationai.com/alice/overview.md): Alice is the 11x outbound digital worker. She identifies, researches, personalizes, and engages prospects across email, phone, LinkedIn, and SMS, 24/7.
- [Set up Alice](https://11x.documentationai.com/alice/setup.md): Configure Alice step by step - authenticate your sending domain, build the knowledge base, define your ICP, and launch your first outbound sequence.
- [ICP and targeting](https://11x.documentationai.com/alice/icp-and-targeting.md): Define your ICP for Alice with firmographic filters, role filters, and exclusions, then enable the Qualification Agent to verify fit before any outreach is spent.
- [Knowledge base](https://11x.documentationai.com/alice/knowledge-base.md): The knowledge base is what Alice and Julian know about your company. Upload PDFs, docs, URLs, call transcripts, and battle cards, then scope them per campaign.
- [Deep research](https://11x.documentationai.com/alice/deep-research.md): Deep Research builds per-prospect context from web, news, job postings, announcements, and your CRM, then produces cited research and a recommended messaging angle.
- [AI personalization](https://11x.documentationai.com/alice/ai-personalization.md): How Alice writes per-prospect copy from four inputs, adapts tone by channel and persona, and how to keep control with review and approval workflows.
- [Playbooks and ABM plays](https://11x.documentationai.com/alice/playbooks.md): Playbooks turn proven sales motions into deployable campaigns with their own research logic, targeting, and personalization. Launch a play in about an hour.
- [Sequences](https://11x.documentationai.com/alice/sequences.md): Build multi-channel Alice sequences across email, phone, LinkedIn, SMS, and WhatsApp. How to set cadence, exit conditions, and why touchpoints do not affect cost.
- [Smart replies](https://11x.documentationai.com/alice/smart-replies.md): Smart Replies categorizes prospect replies, drafts responses, escalates what needs a human, and automates follow-up. Test in simulation before enabling auto-reply.
- [Julian overview](https://11x.documentationai.com/julian/overview.md): Julian is the 11x inbound digital worker. He answers leads in under 60 seconds by phone, chat, SMS, or WhatsApp, qualifies them, and routes them to reps.
- [Set up Julian](https://11x.documentationai.com/julian/setup.md): Configure Julian step by step - provision phone numbers, connect lead sources, set qualification criteria, build a call flow, and configure routing.
- [Speed to lead](https://11x.documentationai.com/julian/speed-to-lead.md): Julian engages every inbound lead within seconds by chat or phone, around the clock, then qualifies, books, and hands off before the prospect reaches a competitor.
- [Call flows](https://11x.documentationai.com/julian/call-flows.md): A call flow defines what Julian must establish on a call, not a script. He holds real conversations, handles objections, and transfers live with full context.
- [ICP scoring](https://11x.documentationai.com/julian/icp-scoring.md): Julian scores inbound leads against your ICP during the conversation using conversation context, company data, and engagement signals, then books, nurtures, or disqualifies.
- [Lead routing](https://11x.documentationai.com/julian/lead-routing.md): Route qualified inbound leads by ownership, territory, round-robin, deal size, or custom logic. Every booked meeting arrives with the context that produced it.
- [Meeting scheduling](https://11x.documentationai.com/julian/meeting-scheduling.md): Julian checks availability and books while qualifying, so the meeting happens inside the conversation. He also sends reminders, reschedules, and re-books no-shows.
- [Multichannel](https://11x.documentationai.com/julian/multichannel.md): Julian connects voice, SMS, WhatsApp, and chat into one conversation. A missed call triggers a text follow-up, and every outcome has a defined next step.
- [Connection boosts and number management](https://11x.documentationai.com/julian/connection-boosts.md): How Julian keeps calls connecting - gradual number warm-up, automatic rotation, carrier reputation monitoring, local presence dialing, and text warm-up.
- [Dynamic triggers](https://11x.documentationai.com/julian/dynamic-triggers.md): Dynamic Triggers start a Julian conversation automatically from a CRM field change, a product signal, a form submission, or an API call, and log it back.
- [Platform overview](https://11x.documentationai.com/platform/overview.md): The full 11x capability map across six areas - data and lead generation, research and messaging, outreach and workflows, analytics, inbound handling, and integrations.
- [Company and lead database](https://11x.documentationai.com/data/company-and-lead-database.md): A real-time B2B database of 400M+ verified contacts. Records are verified and refreshed at the point of outreach, not pulled from a cached snapshot.
- [Signals and triggers](https://11x.documentationai.com/data/signals-and-triggers.md): 11x monitors real market events - job changes, funding, executive hires, tech shifts, earnings, competitor reviews, renewal windows - and converts them to outreach in seconds.
- [Website visitor tracking](https://11x.documentationai.com/data/website-visitor-tracking.md): Identify who visits your site in real time, resolved to individuals rather than just companies, then trigger outreach with full visit history before intent decays.
- [Analytics overview](https://11x.documentationai.com/analytics/overview.md): 11x analytics consolidates outreach, qualification, and pipeline data in one place, reporting influenced pipeline and campaign performance rather than activity counts.
- [Mailbox health and deliverability](https://11x.documentationai.com/analytics/mailbox-health.md): 11x treats deliverability as core infrastructure - automatic domain setup, warm-up, health monitoring, rotation of degraded domains, and inbox placement testing.
- [Security and data handling](https://11x.documentationai.com/security/overview.md): The technical view of 11x security - certifications, encryption, what data each worker processes, least-privilege CRM scoping, credential handling, and your responsibilities.
- [Consent and calling compliance](https://11x.documentationai.com/security/consent-and-calling-compliance.md): Outbound calling, SMS, WhatsApp, and call recording carry consent requirements that vary by jurisdiction. What 11x provides, and what remains your responsibility.
- [Integrations](https://11x.documentationai.com/integrations.md): Connect 11x to your GTM stack. Native Salesforce, HubSpot, Pipedrive, and Zoho connectors, plus Slack, calendars, G2, webhooks, and a REST API.
- [Salesforce integration](https://11x.documentationai.com/integrations/salesforce.md): Connect Salesforce to 11x with the native connector. Authorize access, map fields, set exclusion rules, and verify bi-directional sync before going live.
- [HubSpot integration](https://11x.documentationai.com/integrations/hubspot.md): Connect HubSpot to 11x with the native connector. Authorize access, map properties, set exclusion rules, and verify bi-directional sync before launch.
- [Slack integration](https://11x.documentationai.com/integrations/slack.md): Send 11x alerts to Slack. Get notified on replies, booked meetings, qualified leads, completed calls, and flagged conversations, routed to the right channel.
- [Webhooks and API](https://11x.documentationai.com/integrations/webhooks.md): One API across Alice and Julian. Push data in, pull outreach and outcomes out, trigger motions from any system, and subscribe to events with webhooks.

## Help Center

- [Help Center](https://11x.documentationai.com/help-center.md): Get help with 11x. Role-based onboarding for admins and users, how-to guides for Alice and Julian, deliverability help, FAQs, and troubleshooting.
- [Overview of 11x](https://11x.documentationai.com/help-center/overview-of-11x.md): What 11x is, who it is for, what results to expect, what it costs, and how it handles your data.
- [What is 11x?](https://11x.documentationai.com/help-center/get-started/what-is-11x.md): 11x is an AI go-to-market platform with two digital workers - Alice for outbound prospecting and Julian for inbound lead handling. Here's what each one does.
- [What is a digital worker?](https://11x.documentationai.com/help-center/overview/what-is-a-digital-worker.md): A digital worker is an autonomous AI agent that owns a complete business function end to end, making the intermediate decisions itself rather than executing instructions.
- [Who 11x is for](https://11x.documentationai.com/help-center/overview/who-11x-is-for.md): Which teams get value from 11x, what you need in place to succeed, and the situations where it is genuinely the wrong tool. An honest fit assessment.
- [What results to expect from 11x](https://11x.documentationai.com/help-center/overview/what-results-to-expect.md): Published customer results, and an honest ramp curve. Week one is tuning, quarter one is the first real read. What drives the gap between outcomes.
- [11x pricing overview](https://11x.documentationai.com/help-center/overview/11x-pricing-overview.md): How 11x pricing works. Alice and Julian are priced separately across Growth, Pro, and Enterprise tiers, billed annually, with no setup or implementation fees.
- [Which 11x plan is right for me?](https://11x.documentationai.com/help-center/overview/which-plan-is-right-for-me.md): Choose between 11x Growth, Pro, and Enterprise. A decision guide based on volume, team size, languages, and enterprise requirements like SSO and custom DPAs.
- [How 11x saves your team time and money](https://11x.documentationai.com/help-center/overview/how-11x-saves-time-and-money.md): Where 11x removes cost from a go-to-market motion - SDR capacity, research time, mailbox infrastructure, and lost inbound - with the reported outcome numbers.
- [11x as a replacement for traditional sales tools](https://11x.documentationai.com/help-center/overview/11x-vs-traditional-sales-tools.md): What 11x replaces in a typical GTM stack, what it sits alongside, and what stays. A tool-by-tool breakdown for teams consolidating their sales tooling.
- [How is 11x different from other AI SDR tools?](https://11x.documentationai.com/help-center/overview/how-is-11x-different-from-other-ai-sdrs.md): What separates 11x from other AI SDR tools - real-time data, deep research, bundled deliverability infrastructure, autonomous reply handling, and enterprise compliance.
- [11x security and compliance overview](https://11x.documentationai.com/help-center/overview/security-and-compliance.md): 11x holds SOC 2 Type II and CASA Tier 3 certification and complies with GDPR and CCPA. Data is encrypted with TLS in transit and AES-256 at rest on AWS.
- [Set up with 11x](https://11x.documentationai.com/help-center/set-up-with-11x.md): Role-based onboarding for admins and reps, plus the ongoing administration reference.
- [Getting started as an Admin](https://11x.documentationai.com/help-center/get-started/getting-started-as-an-admin.md): Your first week as an 11x workspace admin: connect your CRM, configure Alice or Julian, invite your team, verify deliverability, and go live.
- [Getting started as a User](https://11x.documentationai.com/help-center/get-started/getting-started-as-a-user.md): For reps working alongside Alice and Julian: what the digital workers do, what lands on your calendar, what you own, and how to give feedback.
- [11x Admin guide](https://11x.documentationai.com/help-center/get-started/11x-admin-guide.md): The ongoing admin reference: users and access, keeping the knowledge base current, tuning qualification, watching deliverability, and a monthly review cadence.
- [Plays and use cases](https://11x.documentationai.com/help-center/plays-overview.md): Step-by-step guides for the go-to-market motions teams run most often with Alice and Julian.
- [How to run an outbound lead generation campaign](https://11x.documentationai.com/help-center/plays/outbound-lead-generation.md): Build net-new pipeline with Alice. Target from live signals so every prospect has a reason to hear from you now, then run research and multi-channel outreach.
- [How to run event campaigns](https://11x.documentationai.com/help-center/plays/event-campaigns.md): Drive registrations, follow up the whole attendee list within 24 hours, and give no-shows a different angle. The follow-up kills more event ROI than the event.
- [How to reactivate cold leads](https://11x.documentationai.com/help-center/plays/lead-reactivation.md): Re-engage dormant CRM leads by finding what changed at their company, rather than sending a generic check-in. Runs continuously as circumstances shift.
- [How to run a closed-lost revival campaign](https://11x.documentationai.com/help-center/plays/closed-lost-revival.md): Re-engage deals you lost six or more months ago. Segment by loss reason, build the angle around what has changed, and hand warm conversations back to reps.
- [How to run a competitive takeout campaign](https://11x.documentationai.com/help-center/plays/competitive-takeout.md): Identify accounts using a competitor from technographics, hiring, and integrations, then reach out when something changes rather than on an arbitrary cadence.
- [How to retarget website visitors](https://11x.documentationai.com/help-center/plays/website-visitor-retargeting.md): Identify the companies and people visiting your site, treat a pricing-page visit differently from a homepage visit, and reach out before intent decays.
- [How to nurture leads that are not sales-ready](https://11x.documentationai.com/help-center/plays/lead-nurture.md): Nurture leads who engaged but are not ready. Sequences adapt to engagement instead of running a fixed drip, and leads exit to sales on real buying signals.
- [How to convert PLG signups](https://11x.documentationai.com/help-center/plays/plg-conversion.md): Turn free-tier product behaviour into pipeline. Trigger on usage limits, seat additions, and enterprise-feature exploration, and write like a product expert.
- [How to automate customer onboarding with Julian](https://11x.documentationai.com/help-center/plays/customer-onboarding.md): Give every new customer live onboarding, not just top-tier accounts. Julian takes inbound onboarding calls, reaches out proactively, and escalates with context.
- [How to run customer expansion with Julian](https://11x.documentationai.com/help-center/plays/customer-expansion.md): Detect expansion readiness from actual usage rather than rep memory. Seat limits, feature adoption, and renewal windows trigger a contextual conversation.
- [FAQs](https://11x.documentationai.com/help-center/faqs.md): Common questions about accounts, setup, CRM requirements, and launching safely.
- [Getting started FAQ](https://11x.documentationai.com/help-center/faq/getting-started.md): Common questions about getting started with 11x - signup, CRM requirements, how long setup takes, which digital worker to start with, and what you need first.
- [Deliverability](https://11x.documentationai.com/help-center/deliverability-overview.md): Keep email reaching the inbox: authentication, domain warm-up, and diagnosing spam placement.
- [Why are my emails going to spam?](https://11x.documentationai.com/help-center/deliverability/why-emails-go-to-spam.md): Cold email lands in spam for eight common reasons - failed authentication, a cold domain, bad list quality, spam complaints, and more. Diagnose yours here.
- [How to set up SPF, DKIM, and DMARC](https://11x.documentationai.com/help-center/deliverability/set-up-spf-dkim-dmarc.md): Authenticate your sending domain with SPF, DKIM, and DMARC. What each record does, how to publish it, and how to verify it actually resolves.
- [How to warm up a new sending domain](https://11x.documentationai.com/help-center/deliverability/warm-up-a-new-domain.md): A new domain has no sending reputation. Warm it up by ramping volume gradually over several weeks while keeping engagement high and complaints near zero.
- [Troubleshooting](https://11x.documentationai.com/help-center/troubleshooting-overview.md): Fix connection, sync, and configuration problems.
- [Cannot connect CRM](https://11x.documentationai.com/help-center/troubleshooting/cannot-connect-crm.md): Fix a failing CRM connection in 11x. Diagnose missing API access, insufficient object permissions, blocked connected apps, IP restrictions, and expired tokens.
- [Guides](https://11x.documentationai.com/help-center/guides-overview.md): Step-by-step walkthroughs for connecting 11x to your stack.
- [How to integrate Salesforce with 11x](https://11x.documentationai.com/help-center/guides/integrate-salesforce.md): Connect Salesforce to 11x in five steps. Prepare a service account, authorize with OAuth, map objects and fields, set exclusion rules, and verify the sync.

## Changelog

- [Changelog](https://11x.documentationai.com/changelog.md): Every 11x release, newest first. Feature launches for Alice and Julian, drawn from the 11x Launch Sequence, with links to the relevant documentation.